This short video I would have to put down as a “must watch’ no matter what your situation, it will take only a relative few moments of your time but will potentially have a long lasting effect on your life.
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Adam Leipzig is the CEO of Entertainment Media Partners, an American film and theatre producer, film executive and writer. As a former Disney Executive, he supervised such films as Dead Poets Society and Honey, I Shrunk the Kids.
In this short TED talk presentation Adam reveals the interesting statistic that at the time of the presentation there were a staggering 151,928 books on “Life Purpose” in the Amazon store, yet Adam maintains that there is a much simplier 5 step 5 minute process that you can go through to discover your life purpose.
Adam guides the audience through this simple process of asking these 5 questions of yourself:
- Who am I?
- What do I do?
- Who do I do it for?
- What do they want?
- What change does this bring about for these people?
I’m happy to share my own answers to the above to further demonstrate and put the process into practice:
- Who am I – easy one, Andy Willis.
- What do I do – I share knowledge, information and resources on working differently and I also connect people to help/support each other to do the same.
- Who do I do it for – people looking for more freedom and choice in their life.
- What do they want – more flexibility in the way they work and more time for themselves.
- What change does this bring about for the people – it empowers them to think differently about work. They fit work around life rather than fitting life around work, they have more time, freedom and happiness in their life.
The Elevator Pitch
The above process creates you to think “outwardly”, the proven mindset of happy and successful people. Whilst I found these steps to be most interesting and revealing, it was Adams next suggestion that really got my attention, the “elevator pitch” that can be created as a result of this process. It goes like this – when someone asks the question of you “what do you do?”, your response is basically built around the answer to your last question ie. My answer to “What do you do?” would be:
“I empower people to think differently about work”
This of course opens up a conversation and further questions, such as:
New Friend: What do you do?
Me: I empower people to think differently about work.
New Friend: How do you do that?
Me: I have events, a website and an online community where knowledge and resources are shared on how to work from anywhere
New Friend: Who do you do that for?
Me: People looking for more freedom and choice in their life.
Adam’s short talk would have to go down as one of those moments that has a made a difference and brought about clarity in my life.
I’m a strong advocate for sharing to grow, watch the video (if you haven’t already) and please feel free to share your 5 answers, someone out there needs you.
Sharing is caring……
Andy spends his time away from the computer cycling or hiking up mountains or catching a wave on his SUP.